The Florida Restaurant and Lodging Association (FRLA) on Monday said it had hired Guilherme Cunha as Regional Director of its Central Florida chapter.

“Cunha brings extensive experience in event management and fundraising as well as a proven track record in tourism development to the association promoting the Sunshine State’s largest industry,” a press release said.

“Gui’s lifelong involvement with the hospitality and tourism industry make him a natural fit for FRLA,” said Carol Dover, president and CEO of the FRLA. “His commitment to success, creativity and incredible track record will bring exceptional value to both the Central Florida FRLA chapter and to the association as a whole.”

From the press release:

Cunha grew up in Miami Beach watching both of his parents work in the hospitality industry. What he saw as a child sparked a passion for the industry that has followed him throughout his career.

Cunha attended the Academy of Hospitality and Tourism in Miami-Dade where he was part of the first Hospitality and Tourism Management Program team to win back-to-back titles at the FRLA competition.

He served as Florida International University’s assistant director of events and operations and worked at The Diplomat Resort and Spa, managing large-scale projects like the Miami Dolphins’ 50th anniversary gala, Monday Night Football with ESPN and the Miss Universe pageant.

Most recently, Cunha was Tourism Manager for Orlando-North Seminole County. Under his leadership, the convention and visitor bureau experienced Seminole County’s highest tourist development tax and average daily rate collections in the county’s history.

FRLA bills itself as “Florida’s premier non-profit hospitality industry trade association.”

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