Orlando-based PR firm Inside Advantage is expanding its reach all the way to the Big Apple.

They’ll be opening an office in Midtown Manhattan that will serve as a home for the agency’s northeastern clients.

Formed in 2015, Inside Advantage specializes in media relations and crisis management for law firms, hedge funds, and wealth management firms.

Inside Advantage President Jonathan Beaton said the expansion is “long overdue.”

“Many of our clients are already located in Manhattan, or have an office in the city,” he said. “Our new presence will further bolster those relationships and help us build new ones.”

They still plan to remain headquartered in downtown Orlando at their location at 121 S. Orange Ave. They currently serve as the exclusive PR firm for the Palm Beach County Hedge Fund Association.

Beaton says the move will help solidify their position as leaders in the industry.

“With an expanding outreach into new markets, this only strengthens our commitment to be the industry leader in law and financial public relations,” he said.

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