In the new ad by Pride Fund to End Gun Violence, incumbent Rep. John Mica is taken to task for the donation he took from the gun lobby in the immediate aftermath of the Pulse nightclub shooting.

His opponent in the race for the 7th Congressional District seat, Democrat Stephanie Murphy, is touted as the positive alternative — the candidate who is behind the families of Florida, not the gun lobby.

In the ad, you’re immediately greeted by a dark night with red and blue flashing lights — the night of the Pulse nightclub shooting. The ad then goes on to attack Mica for accepting a donation “while his community was planning funerals.”

“It takes a real leader to stand up to the gun lobby,” the ad’s narrator states. “John Mica is good for the gun lobby, but bad for Florida families.”

“He took a blood oath, signaling his intent to continue prioritizing gun makers over his constituents’ safety,” said Jason Lindsay, founder and executive director of Pride Fund. “This is why we decided to roll out our first ad of the 2016 election to expose Congressman Mica’s true allegiance, and support his opponent, Stephanie Murphy.”

Citing Murphy’s history as an educator, businesswoman and national security specialist, Lindsay says Murphy has what it takes to make tough decisions and stand up for those in need.”

“People in Florida’s 7th Congressional District deserve better. We’re proud to back Stephanie Murphy, a true leader who supports sensible gun reforms like expanding background checks and preventing suspected terrorists from purchasing guns.”

Mica called it “despicable” that an out of state organization would try to use the Pulse tragedy to make “cheap political points.”

“Furthermore, as soon as I became aware of the contribution, which was sent before the Orlando tragedy, the entire amount was sent to an educational scholarship fund,” he said.

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