The nation’s largest Hispanic civil rights organization is launching a major voter registration drive in the battleground state of Florida that will include door-to-door canvassing and an online app designed to reach millions of potential voters.

The Washington-based National Council of La Raza will hold a news conference Thursday morning in Miami to announce its plans.

With nearly 5 million Hispanics, the state has the country’s third-largest Hispanic population. About 2.6 million Hispanics are eligible to vote, but less than 1.8 million are registered, according to Florida election officials.

Hispanics in Florida are a diverse lot. Nationwide, Mexican-Americans make up the vast majority of Hispanic voters. In Florida, Cubans and Puerto Ricans represent the bulk of state’s voters.

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