Democratic gubernatorial candidate Gwen Graham is launching her second television commercial today — once again only in Tampa Bay and Orlando — and pushing hard for Medicaid expansion in Florida.
Her latest 30-second spot, “Absolute,” begins like a dramatic movie trailer with pounding music and flashing images of Tallahassee and someone being rushed on a hospital gurney, as Graham begins, “It’s disgusting what’s going on in Tallahassee. It didn’t used to be this way.”
That cuts to the obligatory reference and images of Graham’s father, former Gov. and U.S. Sen Bob Graham, as a narrator reminds viewers that he expanded health care and then noting that it’s now up to his daughter.
Gwen Graham, the former congresswoman from Tallahassee, then declares, “It is an absolute failure of the Republican Legislature that we haven’t taken Medicaid expansion. We will take Medicaid expansion.”
She also states another wish, a little vaguer and somewhat less of a pledge: “And every Floridian should be able to buy into the same type of insurance that Tallahassee politicians get.”
Graham has pledged to work with the Legislature to expand health care, and she has said she would take it directly to the voters with a state constitutional amendment if the Legislature refuses to act.
“Medicaid expansion is critical to our state. As governor, I will work with the Legislature to expand health care — and if they won’t, I will veto their priorities until they are willing to listen to the priorities of everyday Floridians,” Graham stated in a news release about her new TV commercial. “And if the Legislature refuses to act, I believe the people of Florida will do their job for them.”
Graham faces Jeff Greene, Philip Levine, Andrew Gillum, and Chris King in the August 28 Democratic primary. Greene, Levine, and King have been running statewide television commercials, while, so far, Graham has appeared content to concentrate on capturing the I-4 corridor, from where much of the Democratic vote came in the 2014 and 2016 primaries.
Gillum’s campaign has not yet gone up on television, although a national political committee supporting him ran statewide ads for him earlier this spring.
The winner gets to take on the Republican nominee, either Florida Agriculture Commissioner Adam Putnam or U.S. Rep. Ron DeSantis.