The Democratic Senatorial Campaign Committee is once again targeting Gov. Rick Scott over his support of the Republican health care agenda.
The committee announced Monday it was launching full-screen, Google takeover ads featuring new versions of a DSCC called “The Price” aimed at Scott’s support of the health care plan and its impact on Florida families.
“Rick Scott cannot escape the toxic impact his health care proposals will have: spiking costs, sabotaging care and stripping coverage for hardworking families in order to give another handout to himself and big insurance companies,” said David Bergstein, a spokesman for the DSCC. “This week the stakes for middle class families could not be higher — if Scott has his way the consequences for Floridians who actually work for a living will be expensive and horrific. We are standing with voters in opposing a plan that is deeply unpopular in Florida, and will hold Gov. Scott accountable for his actions.”
The 30-second spot features images of a man and woman selling their vehicle and jewelry, before appearing at the hospital bed of a child. At the end of the advertisement, the words “What will Rick Scott’s health care plan cost you?” flash across the screen.
The ad, which the national Democratic organization says will reach targeted voters in Florida who make up key elements of the 2018 midterm electorate, is part of an ongoing six-figure digital ad buy.
Scott is believed to be preparing for a run against Sen. Bill Nelson in 2018.