Visit Florida, the state’s tourism-marketing arm, announced a pair of programs Friday to help areas suffering from an outbreak of red tide.
The programs are intended to aid counties with marketing after red tide has subsided, Visit Florida said.
One of the programs will set up a six- month “complimentary” marketing partnership with Visit Florida, while the other will require counties to outline how they will market themselves as part of an application for funding.
The programs, aimed at helping Collier, Lee, Charlotte, Sarasota, Manatee, Hillsborough and Pinellas counties, are being funded by $500,000 that Gov. Rick Scott made available on Monday as part of $1.5 million in assistance for the region.
The assistance also includes $900,000 to clean up water in Lee County and $100,000 for Mote Marine Laboratory to deploy scientists to assist in saving animals, such as manatees, dolphins and sea turtles.