Republican Gov. Rick Scott is telling his oft-told tale, of his humble upbringing in public housing and rise to success, in Spanish now, with a new U.S. Senate campaign Spanish-language TV commercial offering his story and efforts as hope for others.

The 30-second spot,”Esperanza,” [“Hope,”] produced for Spanish-language television, tells his story in old photo-album snapshots and narration. And then the narrator, text, and his own comments switch to the focal point of his two terms as governor, jobs.

“As a child, Rick Scott saw his mother sacrifice to get their family out of public housing. After serving in the Armed Forces, Rick Scott studied with grants and opened his first business. Governor Rick Scott works day after day to create opportunities because he knows the importance of a job,” the narrator states.

Meanwhile, text on the screen declares, in Spanish, “A million and a half new jobs.”

Scott then sums up by saying, in Spanish, “A job creates opportunity and above all else it gives a family hope.”

Scott is taking on incumbent Democratic U.S. Sen. Bill Nelson this year.

The video also provides a bonus for all [and viewers don’t need to understand Spanish for this]: several photographs of Scott as a child and a young man with hair.

About The Author

Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at

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