House Speaker Richard Corcoran sent letters Friday to 12 tourism development councils that severed ties with Visit Florida demanding accountability and transparency in the way they spend taxpayer dollars.

Visit Orlando is one of the 12 councils that cut ties with Visit Florida, after the state marketing agency was criticized for spending $1.25 million to sponsor a London soccer club and $1 million to rapper Pitbull to promote the state on social media.

Corcoran accused the councils of avoiding new accountability measures passed last November by the Florida House. He said their removal from partnerships with Visit Florida was “a vain effort to hide taxpayer-financed activities from the public.”

The Land O’ Lakes Republican pushed aggressively to pass the legislation.

The new rules require Visit Florida to cap employee salaries and require legislative oversight for vendor contracts worth $750,000 or more.

“Let me be painstakingly clear, if you spend one dime of taxpayer money you will do it in a transparent and accountable way,” Corcoran said in a statement after sending the letters. “It should also alarm every Floridian that these 12 organizations in particular, funded with hundreds of millions of dollars of your money, made the choice to hide from transparency rather than embrace it.”

Visit Orlando received more than $245.6 million last year in tourist development taxes, also called bed taxes, according to Corcoran’s statement. The 12 councils collected $585 million in bed tax revenue last year, or 62% of total bed taxes statewide.

Officials at Visit Orlando did not return calls asking for a response to Corcoran’s letter.

“Because local tourist development entities receive far more taxpayer funds than Visit Florida – nearly $1 billion vs. $76 million – I will be doubling my efforts to ensure that we are fiscally conservative in the use of taxpayer funds funneled to tourist development entities so that the public knows exactly what they are getting for their money,” Corcoran said.

Corcoran warned the councils that ending their partnership agreements with Visit Florida does not protect them from legislative inquiry, accountability, or transparency.

The Florida Association of Destination Marketing Organizations, which unites the tourism promotion agencies, released a statement saying the tourism councils did not renew partnerships with Visit Florida because of it was “difficult to tell what direction the organization will take.” It added that the tourism councils already make information about their expenditures available to the public.

“Local tourism marketing organizations already operate under multiple layers of transparency and accountability, and are happy to comply with these measures,” said Robert Skrob, executive director of the Florida Association of Destination Marketing Organizations. “As responsible stewards of local tax dollars, every destination marketing organization has the obligation to ensure any dollars spent on tourism promotion will yield the best return on investment for their community.”

The other councils that received letters are: Brevard County Tourism, Experience Kissimmee, Franklin County Tourist Development Council,  Greater Miami Convention & Visitors Bureau, Orlando North Seminole County Tourism, Santa Rosa County Tourist Development Office,Visit South Walton, Visit Tampa Bay, Florida Keys & Key West Tourism Development Council, Amelia Island Convention & Visitors Bureau and Discover the Palm Beaches.

 

 

About The Author

The youngest of seven children, Terry O. Roen followed two older brothers into journalism. Her career started as a reporter for the Orlando Sentinel, where she wrote stories on city and county government, schools, courts and religion. She has also reported for the Associated Press, where she covered the Casey Anthony and Trayvon Martin trials along with the Pulse massacre. Married to her husband, Hal, they have two children and live in Winter Park. A lifelong tourist in her own state, she writes about Central Florida’s growing tourism industry for Florida Politics and Orlando Rising.

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