Orange County has officially joined popular social networking site Instagram, in a move to integrate further into current trends and better reach people over the Internet.
The Instagram sign-up comes from the county’s push to find ways to reach a broader audience online. Last week, Mayor Teresa Jacobs met with the Orange County Technology and Social Media Workgroup, which formed in 2014 to reach those audiences, and celebrated the Instagram launch.
In a news release, Jacobs is quoted as saying Instagram could help them connect with Millennials better.
“Through this work group and social media, we can foster better communication and engagement with our citizens, visitors and Millennials from around the world,” Jacobs said. “I look forward to growing our Technology and Social Media Workgroup, increasing awareness about the County’s services with the next generation of engaged citizens and expanding our digital presence and outreach through Instagram.”
The Workgroup consists of a diverse array of members of UCF, Valencia College and Rollins College, alongside members of Central Florida Top 5, the Greater Orlando Aviation Authority, Prismatic, City of Orlando, Visit Orlando, Orlando Date Night Guide, City Year Orlando, IDEAS for Us and MetroPlan.
They’ve helped out with reaching out online for other county projects, including the annual State of the County address, the Economic Summit and the Holiday Heroes Toy Drive.
In the news release, Central Florida Top 5 Managing Editor Jen Vargas is quoted as saying she enjoyed the opportunity to work with the Workgroup and give back to the county and help out “in a very unique way.”
The county’s Instagram is full of pictures of children playing in the park, voting booths and county officials at various events. Those interested are welcome to “Follow” the page for further county news.