The Troy Flis-owned IMSA WeatherTech SportsCar Championship team, which this past summer had its $2.875 million sponsorship canceled by Florida’s embattled tourism-marketing agency, is now the Spirit of Daytona Racing.
“Last season was so difficult, but even though we were on the back foot for a lot of the year, I think we learned a lot as an organization and improved as a team,” Flis told California-based Racer magazine in December as the name change was announced.
The Spirit of Daytona, based out of an 8,000-square-foot shop in Daytona Beach, will first roll at the three-day Roar Before the Rolex 24 this weekend at the Daytona International Speedway. Commercial partnerships are expected to be announced by the team before the event.
Visit Florida spokesman Stephen Lawson noted Tuesday that Visit Florida “is completely out of the racing business.”