Democratic Senate Majority PAC and Priorities USA Action are teaming up on a $600,000 statewide digital advertising campaign being launched in Florida Thursday, beginning with an ad focusing on Democratic U.S. Sen. Bill Nelson‘s efforts to protect Medicare and Social Security.
The initial 15-second ad “Privatize” is in addition to the campaign that the Senate Majority Political Action Committee is running on TV on behalf of Nelson in Florida’s U.S. Senate race against Republican Gov. Rick Scott. That PAC began last week with a television spot that covers some of the same material.
The new campaign also is releasing a Spanish digital ad called “Pre-Existing Conditions,” portraying Nelson as taking on insurance companies that denied coverage to people with health care pre-existing conditions.
Like the Senate Majority PAC’s TV commercial, the digital ads also make quick references to Nelson’s service as a U.S. Army captain and astronaut, and ratings as an independent senator.
The ads will appear on social media, Google search, and across websites and video properties such as YouTube playing on an iPhone, Pandora playing on an Echo, or Hulu playing on a smart TV.
“Throughout his career in public service, Bill Nelson has fought for middle-class Floridians and their families time and time again,” Guy Cecil, Chairman of Priorities USA Action. “While some may go to Washington to try to get rich or push their ideological agenda, Bill Nelson shows up to work every day looking for ways to improve the lives of working people. Priorities and SMP are proud to support Senator Nelson with a digital campaign that highlights all that he has delivered for Florida.”
Scott’s campaign called it ironic that two groups with partisan orientations would call Nelson independent.
“Consider the irony of another liberal group proclaiming Bill Nelson is an independent senator. This is yet another ad of Bill Nelson failing to highlight a single legislative accomplishment. At some point, can anyone point to anything Bill Nelson has done on Earth?” Scott campaign Communication Director Ryan Patmintra said in a statement.