Earlier in the week, the U.S. Senate campaign of Republican Gov. Rick Scott launched a new TV commercial accusing Democratic U.S. Sen. Bill Nelson of going negative, even though Nelson hadn’t actually done that, yet.
Now he has.
Nelson is releasing a one-minute digital ad Thursday called “Oil Slick,” dubbing the governor “Oil Slick Rick” while accusing him of having supported offshore drilling around Florida until he only recently changed his mind as a political stunt as he prepared to run for the Senate.
This is only Nelson’s second digital ad of his re-election campaign and he has yet to launch a television commercial, battling against Scott who has put up a half-dozen statewide television commercials, including the one accusing Nelson of having gone negative.
Rick Scott‘s campaign responded by disputing Nelson’s claims that he sponsored the moratorium on off-shore drilling, or that he was even intimately familiar with it while it was moving. Scott’s campaign Press Secretary Lauren Schenone charged that Nelson distorted the facts, and that it was Scott who got drilling off the table [a status that Nelson’s people have insisted remains uncertain.]
The Nelson campaign did not provide any details about the ad buy behind the video.
Nelson’s first ad was almost entirely biographical, making no mention of Scott.
The new one stars Scott.
In addition to the digital ad, Nelson’s campaign also launched some other internet properties including “Scott Is Not For Florida” accounts on Twitter, Facebook and Instagram that feature a logo that mimics Scott’s official U.S. Senate election campaign logo.
In Nelson’s new digital ad, there is no almost audio, other than plucky background music that plays as video provides shots of Scott, offshore drilling, animation of an oil spill, and the Deep Water Horizon/BP disaster of 2010. Meanwhile, text declares:
“Oil companies have Florida in their sights. Scott supported offshore drilling. Even after the BP Oil Spill.”
Then a brief audio-video clip, the only one in the spot, from an undated event, shows Scott saying, “Offshore drilling is an option.”
Return to plucky music. “Now in this election year, ‘Oil Slick’ Rick pretended to be a hero,” the text picks up. “But the media uncovered the real story. It was a political stunt.”
The ad cuts to a photograph of Scott mugging with President Donald Trump, heads together, smiling, and then to a quote from the South Florida Sun-Sentinel: “If you think President Trump and Gov. Scott are playing election-year politics with drilling, you’re right.”
The text then states: “Bill Nelson actually wrote the bipartisan law that makes it illegal to drill off of Florida’s coast,” and then goes back to the Sun Sentinel’s statement, “On offshore drilling, only Bill Nelson has earned Floridians’ trust.”
Finally, comes the tagline that might emerge as the slogan for Nelson’s re-election campaign — “Bill Nelson puts Florida first, always has, always will.”